Growth · Generate

More people who want what you sell. Without guessing what to say to them.

Dendrik finds what is already working in your market and builds from it: for consumers, the ads your category has proven; for business buyers, the public events that mean a company is about to buy. Every lead arrives tagged with what made it. The ad account stays yours.

Book my 20-minute demand review →
  • 20 minutes
  • $0
  • No card, ever
  • Ad spend is always yours, never ours
01 · How a lead is made

Two buyers. Two engines.
One place they both land.

Two worked examples. Two different jobs. Pick the one that looks like your business.

9:40pm, Tuesday

Your buyer is on the sofa, not on Google.

She will not search for a kitchen for another five weeks. The company she remembers then is the one she sees now.

Beat two B2C · The kitchen fitter

Your competitors already paid to find the winning ad. We read it for free.

Meta publishes the hook, the button, the format and how long each ad has survived.

Static

Booked in January. Cooking by February.

Book a design visit214 days · 9 versions
Video

I got three quotes. Here is why I picked the dearest.

Watch168 days · 7 versions
Comparison

12,000 or 40,000? What actually changes.

See the comparison143 days · 6 versions
Carousel

Your kitchen does not need replacing.

Learn more131 days · 5 versions
Video

The bit nobody shows you: the runners.

See the spec121 days · 6 versions
Static

Small kitchen? This one is 2.4 metres.

See the plan97 days · 8 versions
Static

Finance from 180 a month

Check eligibility52 days · 3 versions
Static

Free 3D design this week only

Claim31 days · 3 versions
Static

Family run since 1998

About us26 days · 2 versions
Comparison

Us against the national chains

Compare23 days · 2 versions
Carousel

20% off all quartz worktops

Shop now19 days · 2 versions
Static

Now taking bookings for spring

Enquire11 days · 1 versions

Six survived. Nobody keeps paying to run a losing ad for seven months.

Beat three B2C · The kitchen fitter

Three winning angles become three ads, shot for your offer.

Angle 1A date, not an adjectiveTime beats beautiful
your_kitchensSponsored
Book a design visit

your_kitchens Booked in January. Cooking by February. Fitted in nine days by our own team.

Angle 2A number in the first lineIt tells the wrong reader to leave
your_kitchensSponsored
See the price list

your_kitchens From 12,000 for doors and worktops. Most of our kitchens land near 19,500.

Angle 3The objection, up frontMess and timing, answered early
your_kitchensSponsored
See the plan

your_kitchens Nine days. One team. Dust sheets every night and your sink back by six.

Beat four B2C · The kitchen fitter

The system scales, holds or kills every ad. Daily, on cost per booked job.

CreativeSpendBookedCost per bookedDecision
Booked in January$1,84018$102Scale 40%
Three quotes$1,2109$134Hold
Small kitchen$9807$140Hold
The runners$7204$180Watch
Free 3D design$6401$640Killed
Beat five Both examples

Every lead arrives tagged with what made it, and is answered before it cools.

New lead B2CNadia R.Filled in the form at 21:48 on a Tuesday.Meta · Booked in January · $102 a booking
  1. Under 60 secondsCapture answers itOn the channel it arrived, at any hour, before they open a competitor.See Capture
  2. Day 1, 3, 6, 9Nurture follows it upIf it goes quiet, in your words, until they book or ask you to stop.See Nurture
  3. AlwaysYou keep the accountSpend goes into accounts you own. Nothing passes through a Dendrik invoice.

Everything in the B2C walkthrough, named

01Find the demand

  • Ad Library researchEvery ad in your category: hook, format, button, run length.
  • Channel selectionOne channel until it shows 3:1, then a second.

02Build the asset

  • Creative productionStatics, video and comparisons, shot for your offer.
  • Landing pageOne page, one job. Not your website.

03Run it

  • Daily scale, hold or killDecided on cost per booked job, never on clicks.
  • One test a week, foreverPage and creative re-tested against what booked.

04Prove it

  • Call tracking and attributionEvery enquiry tagged by source on arrival.
  • Your account, your cardSpend never passes through a Dendrik invoice.
02 · Who it is for

Demand is only worth
what your intake can hold.

Tick what is true today. Two or more missing and buying demand would buy leakage, so the answer at the side changes.

Not yet. This is the wrong purchase today.

Two or more missing and demand would buy leakage. The call says which to fix first, and it costs nothing to hear that.

Book my 20-minute demand review →
05 · What It Looks Like

What owners say once
the leads started landing.

Illustrative examples, not named clients. Real results replace them as owners sign off.

Illustrative example
They would not turn the ads on until our intake passed their test. Annoying at the time. Right in hindsight. When the leads did start, every one of them got answered, followed up and tagged, and I could see which ad had paid for which job.
Shane R.Roofing & Exteriors · Kansas City, MO
Example first ninety days
everylead tagged by source
1test a week, forever
0spend routed through them
Illustrative example
“Every lead comes in tagged with where it came from and whether it booked. I have never had that from an agency.”
Marcus D.Restoration Contractor · Denver, CO
Illustrative example
“We spend less than we did with the last agency and book more, because the ones that come in actually get answered.”
Beth C.Med Spa Owner · Dallas, TX
Illustrative example
“The first email named our new site opening and the role we were hiring for. I replied because it was obvious a person had looked.”
a prospect's reply, forwarded by a clientCommercial Uniforms · Brisbane
Illustrative example
“Eleven touches sounded like spam until I saw them. Every one said something different about the account.”
James W.Facilities Services · Manchester
06 · Straight Answers

The questions you’re
already asking.

Meta publishes every ad running on Facebook and Instagram in its Ad Library. For ordinary commercial ads it shows the creative, the headline and body copy, the call-to-action button, the format, the date the ad started, how many versions exist and a broad reach band. For ads delivered in the EU it also shows the targeting parameters and the audience reached. It does not show spend or sales anywhere. So Dendrik reads what is there: which hooks and buttons are in use, in what format, and how long each has survived. An ad running four months across nine versions is one somebody is making money on. That is evidence of what is worth testing for you, never proof of what will work, and Dendrik says so on the page.

You own the account and you pay Meta or Google directly, on your own card. Dendrik never routes your spend through its invoice, so you see every dollar where the platform reports it, you keep the pixel, the audiences and the history, and if you ever leave you take all of it with you.

No. Buying demand before you can answer it buys more expensive leakage. If the call shows your intake is not ready, we say so and route you to Capture or Nurture first. Generate is the third purchase, not the first, and that is a feature.

You do, directly, into your own ad accounts. We never route spend through our invoice. You see every dollar where the platform reports it, and you keep the accounts if we ever part ways.

The research, the sending and the sequencing are. The first line of every email names one to three real findings about that account, from public sources only, which is why it gets read. Eleven touches over six weeks, eight by email and three on LinkedIn, and no reply after eleven is recycled in ninety days rather than chased.

No. Not for business buyers, not for consumers, not at any tier. Business outreach is text channels only. Cold AI voice calling is unlawful in the US without prior express consent and we do not offer it anywhere.

Every enquiry is tagged with its source at the moment it arrives, and followed through to whether it booked. Not clicks, not impressions: bookings by channel, on a report you can read in a minute.

07 · Your Free Advisor Call

Twenty minutes. You leave knowing
whether you are ready for more demand.

  1. 0:00 – 3:00

    Your enquiry flow, in your words.

    Where they come from, who answers, what happens after. No slides.

  2. 3:00 – 8:00

    We find where they go quiet.

    After the quote, after the missed appointment, after the list went cold.

  3. 8:00 – 12:00

    You see what that cost you last year.

    Your numbers, not ours. Most owners have never heard this said out loud.

  4. 12:00 – 18:00

    You get the fixes. Free. On the call.

    Do them yourself that afternoon. Nothing to sign, they are yours.

  5. 18:00 – 20:00

    Only if it fits, what we’d build.

    If the math doesn’t beat the leak, we say so.

You hang up holding
  • The Capacity CheckWhether your intake could take more demand today, and which lane fits.
  • The Channel ShortlistThe one or two channels worth your first dollar, for your trade and your buyer.
  • The Offer SheetWhat the campaign would be built around, in one page, yours to run with anyone.
Yours to run yourself, whether you ever hire us or not.