A family calling at 3am is not comparing you to anyone. They are waiting for somebody to pick up. Dendrik answers on the first ring at any hour, takes the details your director needs before he is even awake, and pages whoever is on call. It never quotes a price and it never makes an arrangement.FTC undercover Funeral Rule phone sweep of 278 providers, published November 2024. NFDA consumer study, 2025.
Two funeral directors on a green studio set with an arrangement folder and a general price list
How this is worked out. The math: inbound calls a month, times the share you miss, times 60 in 100 of the missed first calls becoming a service, times your average. We use 60 in 100 because a family calling about a death is not comparing quotes. The FTC's own estimate is one call per funeral. That also means a missed call is not usually a lost bid, it is a family left without an answer.
This is an estimate built from the numbers you just set. It is not a promise. Not every unanswered call is a first call, and some families will ring back. The figure is here to size what is at stake, and the only way to know your real number is to measure your own line.
Starting positions use an average funeral with viewing and burial of roughly $8,300 in 2023 dollars, the most recent NFDA general price list study. There is no 2025 or 2026 study, so treat the figure as three years old. Move every slider to your reality.
You are not short of families. You are asleep when one of them calls.
Your monthly leak, in dollars.
One number, built from your own answers, with the math shown.
Three scores, three verdicts.
Reachability, capture rate, follow-through. You will know exactly which one bleeds.
Your top 3 fixes, ranked by money.
Each one comes with a free do-it-yourself version.
A 7-day plan.
Specific enough to run without ever talking to us.
After hours, your customers hit voicemail.
Most inquiries wait hours for a reply.
Quotes get chased. That one is working.
A sample. Yours is built from your own answers, on screen instantly.
Not a script and not a testimonial. A real call you can play right now, before you give us a single detail about your business.
First ring at 3pm or 3am, books the job, never puts anyone on hold. That agent is Dendrik's front desk.
"If that call doesn't convince you, nothing we write on this page should."Founder, Dendrik
Hear it answer a first callDendrik handles the repetitive intake work across your inbound channels, then sends the conversations that need judgment to your team.
Scattered points, each answered by a ripple the instant it arrives.Trained on your service area, the hospitals and hospices you work with, who is on call tonight and what you want said before a director gets there. No hold music, no beep.
“You have reached the right place. I am very sorry. Can you tell me where she is now?”
Shapes passing through a narrow gate, some through, some set aside.Where the deceased is now, the name of the facility, who is calling and their relationship, a contact number, and whether anyone else has been notified. The things your director would otherwise ask half asleep.
“Thank you. Can I take a number in case we are disconnected?”
A calendar filling with booked slots, one after another.Your on-call rotation gets the location, the caller and the relationship before they dial back. They call a family they already know something about, instead of starting cold.
“Our funeral director is being paged now and will call you within a few minutes.”
A pulse travelling along a line and lighting up the node at the far end.Price questions are logged with a callback in business hours, or routed to a director if that is your practice. Your general price list is a legal document and this agent does not read from it.
“I want to make sure you get exactly the right figures, so I will have our director go through those with you.”
Five stars filling with light, one by one.A caller in crisis, a relay call, a coroner's office, anything on your list. It stops working and hands to a human mid-call rather than continuing.
“I am putting you through to someone right now. Please stay on the line with me.”
Answer 15 questions and get your estimated monthly leak, three operating scores and the highest-value fixes to make first.
Calculate my monthly leak →Illustrative examples, not client recordings. Names, times and outcomes are invented to show how the handoffs work. Yours are built around your roster, your service area and your rules.
The call the whole profession is built around. She is not comparing funeral homes. She was given your name and she is waiting for somebody to answer.
The family that called once reached somebody, and your director started the conversation informed instead of half asleep and cold.
Roughly one call in five to a funeral home is a family reporting a death. The other four still ring the same phone at the same hour.
Your director slept through four calls that did not need him and was sharp for the one that did.
The single riskiest call in this business. The Funeral Rule requires accurate telephone price disclosure, and an inaccurate answer is the provider's violation, not the answering service's.
The family got an accurate price from a licensed director, and nobody put an approximate figure on a recorded line at 11pm.
The call Dendrik must recognise and refuse. It stops, does not attempt to help, and puts a person on the line while the caller is still holding.
The one call that needed a human got one inside two minutes, and nobody was handled by a machine who should not have been.
The unhurried half of the business, and the half that quietly evaporates while everybody is on an at-need call. Nobody objects to a machine following up on this one.
The pre-need conversation that had already been earned turned into an arrangement, without a director finding an afternoon to chase it.
1Take the 3-minute assessment (or call the demo line first if you haven't). Instantly see your score and the three leaks costing you the most, based on your own answers.
2A no-pressure call that walks through your Blueprint and hands you the fixes, whether you ever hire us or not. You leave with a plan either way.
3Only if you accept an offer. We study your business up close, your persona and tone, your escalation rules, your busiest channels, and design a front desk tailored to you. Not a template you configure yourself.
4We go live, then keep tuning against your real numbers: response speed, bookings, recovered revenue, month after month. The system gets sharper the longer it runs.
You do not need another lead source. You need to stop losing the enquiries already reaching your business.
Eight things, once. Like a general price list, everything downstream runs from them.
Every inbound enquiry gets a response, then a next step.
Dendrik carries the configuration, integrations, testing, monitoring and optimisation. You keep your calendars, accounts, business information and escalation rules, and you approve every rule before launch.
Dendrik does not guess, does not act outside your approved conditions and does not pretend to be human. When it does not know, it hands the conversation to your team.
A family that calls once should not reach a voicemail.
If it does not, your monthly retainer stays waived until it does.
A call counts as handled when it is:
A call does not count against the guarantee when your own escalation rules require a person to take over. Price questions are always deferred to a director, by design, and deferring one counts as handled.
We measure the result from your live call data, not from a survey or a subjective review.
Effective from go-live. Reviewed monthly.
They should not, and this is not built to make them. About one call in five to a funeral home is a family reporting a death. The other four still ring at 3am. Dendrik takes the calls that should not have woken your director so that he is awake, sharp and available for the one that should. On a first call it captures the location and the caller, says what you have told it to say, and pages a human within seconds. The director still makes the arrangement. He just does not start it half asleep.
That is correct, which is why it never quotes one. Not a figure, not a range, not an approximation. Price questions are answered with your agreed wording and routed to a licensed director, and the question is logged verbatim so you can see what was asked. Telephone price disclosure under the Funeral Rule stays where it belongs, with your directors and your general price list.
It stops. A caller in crisis, a relay call for a hearing-impaired caller, a coroner, or anything else you put on the list. It does not attempt to help, it does not keep asking questions, and it hands to a person mid-call rather than taking a message. You write that list before go-live and you can change it any time.
Then you already believe the phone matters, which is most of the argument. The questions worth asking are what happens when two families call at once, whether you are billed per call in a bad month, and whether a price question is ever answered by somebody without your price list in front of them. Compare on those three, not on us.
Free, always. No credit card, no trial that flips into a charge. The assessment and your Blueprint cost nothing, and the do-it-yourself fixes inside it are yours whether we ever speak or not.
Yes. Play the demo above and judge for yourself. It's the same system we deploy for clients, answering as our own front desk. We wouldn't trust our own calls to it if it couldn't handle yours.
It's trained on your business and speaks in your tone, not a script. Most customers only notice one thing: they got an answer instantly instead of voicemail. Don't take that on faith, play the demo and decide with your own ears.
Then you're ahead of most. But great staff still sleep, take lunch, and handle one call at a time. The assessment measures exactly what slips through in those moments, and it's usually more than owners expect. If the number comes back small, you've lost 3 minutes.
No. It answers the number you already have and books into the calendar you already use. The system fits around how you work today, not the other way around.
Most builds go live within one to two weeks of the advisor call. The time goes into personalization: your tone, your FAQs, your escalation rules. It's built around you, not switched on from a template.
The assessment is completely self-serve. The follow-up call is optional, and you book it only if you want to walk through your Blueprint together. Worst case, you leave the call with a clearer plan and buy nothing.
Every build is scoped to your business, so there's no rate card to paste here. Two things are always true: the assessment, the Blueprint, and the advisor call are free, and you'll hear an exact figure on that call before you decide anything. If the math doesn't beat the leak, don't buy.
It's built to hand off, not bluff. The moment a conversation goes past your rules, an emergency, a VIP, anything unusual, it escalates to a human with full context. And every build gets tuned against real conversations, month after month.
Your answers are never sold and never shared for anyone's marketing. They're used for exactly one thing: building your Blueprint. Details are in our Privacy Policy in the footer.
You tell us what you want more of.
Not a discovery interrogation. Just what “fixed” looks like for you.
We name the leak costing you most.
Your Blueprint, read together, straight to the biggest number on it.
You see what it cost you last year.
Your numbers, not ours. Most owners have never heard this said out loud.
You get the fixes. Free. On the call.
Do them yourself that afternoon. Nothing to sign, they are yours.
Only if it fits, what we’d build.
If the math doesn’t beat your leak, we say so.
Winter is the busiest season in this profession, and it does not wait for onboarding. A build started now is answering in January; one started in January is not.
